Does social media marketing seem Overwhelming? Confusing? And Frustrating?
It can be…
How would you like to eliminate the overwhelm, confusion and frustration and move towards achieving your social media marketing goal?
When I work with a client in developing their social media strategy, I include an Action Plan. While the execution of the strategy takes time and effort, the action plan itself has one main intention, develop online relationships.
It consists of 3 simple steps that when done consistently, will move you closer to achieving your social media marketing goal!
So, are you ready to learn the 3 P’s for Social Media Marketing Success?
Let me first ask you, Are there times you really don’t feel like being social, on social media? Yup! Me too, I totally get it.
Yet, we know, especially today, being social is essential for our business. Whether it’s attending an in person networking event, an online networking event, or posting and engaging on social media, and doing Facebook or LinkedIn Lives.
The 1st Step for Social Media Marketing Success is:
You must be Present
Woody Allen says… “80% of success is just showing up.”
YES! Show Up … even when you really don’t feel like it.
People are talking about you online with or without your help. Are you listening?
Creating your presence on the social platforms is not just having an account, it’s about being seen, how else will your connections remember who you are?
So, consistently show up, network and develop relationships!
When you take the time to be Present on the social platforms your audience is on, and build friendships, you will “become known before you are needed!”
The 2nd Step for Social Media Marketing Success is:
Post in Real Time
Life is happening now. Ideas are emerging today. Don’t wait to share with your audience who is already listening.
You have to play full out by…
- Posting consistently
- Commenting on other people’s posts
- Sharing your connections posts and events
- Taking the time to greet those that connect with you
Also, showcase your expertise by…
- Providing valuable information that your connections are seeking
- Answering questions in the different groups you are in
- Posting tips that will help those that are following you
- Offering a link to where your audience can get something of value from you for FREE
When you take the time to add value for your audience, and consistently Post in Real Time, you will “become known before you are needed!”
The 3rd Step for Social Media Marketing Success is:
Plan Your Content in Advance
Planned content provides the consistency and well developed thoughts that will keep your fans, followers and connections, wanting to know more.
It will also save you time and keep you from feeling like that hamster on a wheel, always wondering what to say, where to say it and how to say it!
Some content ideas to amplify your message…
- Use the power of storytelling
When it comes to social media content, storytelling and authenticity are more important than big budgets. - Make it sharable
Engagement on social media is not simply about getting people to watch or listen to your content. It’s about getting them to see the value in it, so that they share it with their community. - Include a call to action
On social media people want to be part of the conversation. Make sure your content leaves the door open for them to post their thoughts, ideas or to directly contribute through a “donate” button!
When you take the time to Plan Your Content in Advance by creating relevant and compelling content for your audience, you will “become known before you are needed!”
When applying these 3 P’s for Social Media Marketing Success with consistent action…
- Be Present
- Post in Real Time
- Plan Your Content in Advance
You will eliminate overwhelm, confusion and frustration and achieve your social media marketing goal by generating top of mind awareness and “become known before you are needed!”
Author: Cheri Martin, So Social Visionary; Your Guide to Simplifying Social Media for Growth, Prosperity, and Success
