Email marketing has the highest return on investment of all forms of marketing, averaging about $42 in return for every $1 spent. It is an effective and cost-friendly way to stay in contact with your customers.
Unlike other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. A simple “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday” email can be an easy way to let your customers know you value them.
Yes! Using email marketing is a fantastic way to reach your customers, but it is more than that — it is a way to build relationships and improve your bottom line.
- Ninety-one percent of US adults like to receive promotional emails from companies they do business with. (Source: MarketingSherpa)
- Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (Source: McKinsey)
- According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)