Social media platforms are phenomenal communication tools.

However, keep in mind that you don’t own any of your profiles, pages, or groups on these platforms, and they could disappear tomorrow. Social media is a tool for connecting with your audience and sharing valuable content, but it’s not the destination where you want to send your audience.

Discovery Tool

Using social media, you can learn so much about your audience. You can set up alerts about any topic, person, or business. Listening in on your audience is almost like having magic powers when it comes to developing your marketing message.

Humanizing Tool

The content on social media may not feel humanizing at times with some of the negative information shared; however, the good outweighs the bad. Social media encourages businesses and corporations to become more humanlike in their marketing. You can use this to your advantage by focusing on showing your brand voice and personality in a humanizing way. Humans love input, and the more relevant and high-quality information you can deliver to them, the more likely they want to see more.

Warm Calling Tool

Social media networking provides you the opportunity to turn ‘cold’ calls into ‘warm’ calls. Each platform offers so many possibilities to connect, engage, and develop relationships that when you do reach out to your audience, they already know who you are, what you stand for, and are more likely to want to buy from you.

“Connecting presents possibilities. Communicating opens up opportunities.” – Cheri Martin

Equalizer Tool

Having a presence on social media platforms is free, and it lowers the entry barriers into the market for entrepreneurs and smaller-sized companies. In the days before social media, you had fewer options outside of expensive advertisements on TV, radio, newspapers, and magazines to get the word out. Now, if you commit to consistently showing up in your authentic self, you can quickly become an influencer and stand out above your competitor!

Community Tool

Each social media platform is a community, much like a city or state is a community too. When you are clear on who your ideal audience is, you’ll be able to find them on the social media platforms they hang out on. Your community is waiting for you. Use social media as the tool to spread the word; connect, share your valuable brilliance, engage in conversations, and then guide your audience to the destination they are seeking – the solutions that will make the most significant impact for their success!

Author: Cheri Martin, So Social Visionary; Your Guide to Simplifying Social Media for Growth, Prosperity, and Success